There’s Never Been a More Important Time for Look Good Feel Better

By Louanne Roark, Look Good Feel Better Foundation Executive Director

Normalcy is something we all take for granted.  We go about our routines, barely noticing how engrained they are in our psyche, until those normal routines suddenly and unexpectedly stop, as happened when the novel coronavirus shut down much of our country in March.  Without exception, our lives have been altered by the pandemic.  We are all confronted by an unseen disease with potentially deadly consequences that has thrown our preconceived notions of normalcy out the window.

In that context, I can’t help but think of the women in cancer treatment who the Look Good Feel Better program has served for more than 30 years.  Many of these women were leading perfectly normal lives before their cancer diagnosis, too. Then, suddenly, they were not, and everything changed.

Look Good Feel Better offers women with cancer a small return to normalcy at a time when their lives have been upended.  Our program helps cancer patients restore confidence, dignity, and a renewed sense of self by helping to address the sometimes demoralizing appearance side-effects that can result from cancer treatment.  Our free workshops offer a brief moment of respite for women to connect, share, learn, and yes, regain a sense of normalcy.

At a time of social-distancing and stay-at-home orders creating an unprecedented pause in our lives, Look Good Feel Better is needed now, more than ever.  Women with cancer, who’s treatment may make them more susceptible to COVID-19, may feel more vulnerable and anxious, yet they must still venture forth for treatment.  And they still see the side-effects of their treatment when they look in the mirror.

This Look Good Feel Better Week and we are proud to #STANDSTRONG with all the women around the world battling cancer while we all battle COVID-19.  We encourage everyone everywhere to reach out and tell women they know and love that they are not forgotten.  And we encourage women in treatment anywhere to take advantage of what Look Good Feel Better has to offer.

Our Look Good Feel Better LIVE! Virtual Workshops take our signature hands-on, in-person workshop experience digital.  Led by our most experienced professional beauty volunteers, our LIVE! Virtual Workshops addresses either Skincare and Makeup or Wigs and Head Coverings.

Women who have participated in LGFB LIVE! Virtual Workshops have found them to be engaging, informative, and enjoyable.  Like our in-person programs, Virtual Workshops provide a shared experience for women in treatment. The camaraderie, compassion, and understanding comes shining through the laptop, tablet, or phone screen.

As we kick-off Look Good Feel Better Week 2020, we invite you to #STANDSTRONG with us as we #STANDSTRONG with the women we serve, as well as the healthcare workers and beauty professionals who we are proud to count as partners.  This moment is what social media was made for! Please post, share, and let women with cancer know you care and that Look Good Feel Better is available and can help.

Our lives may not return to “normal” for a long time, but we will continue to rally our resources and the important support of Look Good Feel Better to serve women in cancer treatment.

We hope you’ll join us. This week, and for weeks, months, and years to come.