Earlier this year, Look Good Feel Better corporate partner Lord & Taylor hosted its first all-store Charity Day event with the theme “new year, new you” to benefit Look Good Feel Better.
This all-day shopping event was held on Saturday, January 16 and featured various activities throughout the day, including 30-minute fitness classes, fashion shows, manicures and a DJ at every store. The event also featured savings passes for purchase, with 100% of proceeds from pass sales benefiting Look Good Feel Better.
For a $5 savings pass, Lord & Taylor customers received two 30%-off single-item coupons and a 20%-off savings pass, including 10% off of cosmetics and fragrances for use the day of event. Additionally, 1% of all LordandTaylor.com proceeds received on January 16also benefited Look Good Feel Better.
The event was also very successful in increasing awareness for the Look Good Feel Better program, with more than 36 million traditional media impressions and 7+ million social media impressions.
We could not have done this without our volunteers’ dedication, enthusiasm and support. More than 120 volunteers came out to support the program and to help sell savings passes. Many of the volunteers took photos throughout the day and posted to social media. You can view some of the photos here.
For more information on this event or to learn how you could support Look Good Feel Better, please visit www.lookgoodfeelbetter.org.