Louanne Roark

Executive Director
Look Good Feel Better Foundation

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As executive director of the Look Good Feel Better Foundation, Louanne Roark is responsible for all aspects of the Foundation’s operations and its signature Look Good Feel Better® program. This includes establishing strategic direction and priorities, funding and development, program operations, external relations, marketing and brand identity, as well as oversight of the Foundation's 26-country global affiliate network of licensed affiliates. She has more than 30 years of managerial, communications, and executive level experience with trade association, corporate consulting, and private sector organizations.

Roark joined the Look Good Feel Better Foundation in 2005 from the Washington, D.C. office of Ketchum Communications, a top-five global communications consultancy.  As senior vice president/group manager, she was responsible for a multi-million-dollar women’s health business; served on Ketchum’s Washington, DC Management Committee; managed award-winning national campaigns, and received Ketchum’s Catalyst Award. She originally joined the Look Good Feel Better Foundation in the early 90s, fulfilling the roles of program manager, associate director and director, and helped to establish and significantly grow the Look Good Feel Better program nationally and internationally.

Roark is a member of the advisory board of the Fashion Institute of Technology Master's Degree Program in Cosmetics & Fragrance Marketing and Management. She received a Bachelor's degree in journalism and communications from the University of Florida, and is a member of Cosmetic Executive Women and the American Society of Association Executives.