The Look Good Feel Better Blog

Who's Up For A Challenge?
Look Good Feel Better Partners with Charming Charlie

Leading Lady is proud to support Look Good Feel Better and the thousands of women they help to regain confidence while facing cancer.  We are inspired by the work that look good feel better is doing for women and we are honored to be a part of the community standing alongside them to help advance their cause, and share their mission.

Many of us know, have known or will know a woman affected by cancer. We are honored to be supporting Look Good Feel Better, and are asking readers, customers, family and friends to join us by helping to raise awareness about this amazing organization and sharing the power of confidence.

Since 1939, my family has been proud to celebrate “Leading Ladies” everywhere through our company’s products, programs and philanthropic activities focused on the health and welfare of women in the communities where we live and work.

Like Look Good Feel Better, Leading Lady’s mission is to improve women’s self esteem and quality of life.  At Leading Lady, we do this from the intimates, out.  For women undergoing cancer treatment, an experience which may change her body, a properly fitting bra is vital. 

Our fit-conscious Director of Design, Haidee Johnstone, shares her tips for achieving the ideal fit, maximizing comfort and ensuring proper support both during and after treatment. Here’s what she has to say…

Proper fit is essential to the health of your breasts.  The right fit will help prevent sagging, chafing and keep breasts dry, supported and comfortable in even the most strenuous conditions.  Plus, it will give you a lift, both literally and figuratively.

Here are some common signs you may not be wearing the correct size:

  • If you can see part of your breasts sticking out of the neckline or the underarm, your bra cup is too small for your breast.
  • You should not be using any of the under-bust elastic as part of the cup. If you are, it means the cup is not big enough for your breast.
  • The band should sit flush against your chest in front and back without digging into your skin or the cup being wrinkled.

How can you achieve your ideal fit, support & comfort?


  • Look at yourself in a mirror. Your breasts should appear supported and centered on your chest.
  • Remember that many women are between sizes, so you may need to try a size up or down to get the best fit.
  • As your body experiences physical changes, your breast size may also change.  Get fitted or fit yourself using an online fit calculator every time you notice a significant change in your body. 
  • If you have undergone a mastectomy, measure yourself on the side of the remaining breast from center sternum to center spine.  Double this measurement and then calculate your fit accordingly.  
  • Read the fit guide. Every company has their own idea of what represents the best fit so this is a great way to make sure the cup and band sizes are correct for you.

Comfort & Support

  • Make sure the shoulder straps of your bra stay in place when you are in motion. If they slip off the shoulder or cut into the shoulder, adjust the straps or try a different size bra.
  • Wider and padded shoulder straps will help to keep weight stress dispersed over a larger area for greater comfort.  This will reduce pressure on your back and shoulders.
  • Adjustable shoulder straps will accommodate your individual needs, depending on your height and the weight of your breasts.


  • Select breathable, soft fabrics that will not irritate sensitive skin.
  • Try several closure options to find the one that works best for you.  If you have limited mobility or sensitive areas on your back, consider a front closing bra.
  • Replace your bras when they are worn out and no longer provide the support you need. 

We hope Haidee’s fit tips will help women undergoing treatment Look Good Feel Better from their intimates, out. 

Guest post by Mark Corrado, President of Leading Lady featuring fit tips from Leading Lady Director of Design Haidee Johnstone

During October’s Breast Cancer Awareness month Charming Charlie, a corporate partner of the Look Good Feel Better program, is hosting a 3,000 Accessory Challenge.   For every hat, scarf or pair of earrings Charming Charlie sells, up to 12,000 accessories in all, they will donate one accessory to Look Good Feel Better program for our new demonstration kits.  These new demonstration kits will be used in workshops around the country to support and enhance the program’s content.

For more information about the 3,000 Accessory Challenge, please visit the Charming Charlie Web site, or the Look Good…Feel Better Web site.

Look Good Feel Better’s corporate partner Clarisonic, has teamed up with select Ritz Carlton Spas and skin care company Skin Authority this October help raise funds and awareness for the Look Good Feel Better program.

From now through November 5, at participating Ritz Carleton Spas around the country a special Look Good Feel Better facial will be offered. When you book the exclusive Look Good Feel Better facial $15 dollars, $5 from each company, will be donated to the Look Good Feel Better program.

Please share this information with your family and friends know about these exciting events going on now. Don’t forget to check back on the Look Good Feel Better events page, to see what other activities we have going on in October and throughout the year!

We at Look Good Feel Better are very excited about our partnership with Charming Charlie, a Huston based fashion accessory boutique for women of all ages.  From now through December 31st, Charming Charlie has specially designed gift cards that are sold in their retail stores around the country, with a portion of the proceeds going to benefit the Look Good Feel Better program. Be sure to tell your friends and family about these beautiful gift cards before they are all gone!

To find your nearest Charming Charlie location visit their website at For more information about this and other Look Good Feel Better partnerships check out our website at

This week’s update contains some very exciting news for everyone here at on the Look Good Feel Better team. Sunday night LGFB celebrated in true Hollywood style at the premier of Rabbit Hole starring Nicole Kidman, Aaron Eckhart, Dianne Wiest, Miles Teller, Tammy Blanchard and Sandra Oh during AFI Fest.  Clarisonic, who has an ongoing partnership with LGFB, invited us to be their guests of honor during AFI Fest’s screening of the movie. Clairsonic was also kind enough to invite our volunteers from the L.A area to attend the event.

Along with the movie premier AFI and Clarisonic hosted an education panel moderated by LGFB advocate and cancer survivor, Geralyn Lucas the author of Why I Wore Makeup To My Mastectomy.  Serving on the panel were cancer survivors Dawn Charles and Robin Enos, and Clarisonic ambassador and celebrity makeup artist Darrell Redleaf.   

The highlight of the evening (other than of course the fabulous movie premier!) was during the reception Clarisonic presented two checks to LGFB.  One check for $30,000 from the Facebook “Like” campaign that went on during Breast Cancer Awareness Month, and a second check for $500,000!

We would like to give many thanks to Clarisonic for being wonderful supporters of our organization!

More information and pictures to come this week. So keep checking back here and on our Facebook and Twitter pages for updates.

Today marks the last Monday in September, and while some may be thinking “where did the time go?” we at Look Good Feel Better are very eager for October to begin. Why you may ask? Well, starting in October LGFB will be embarking on some very exciting partnerships. Below you will find a list of the companies LGFB is partnering with, starting in October, to raise awareness and funds for the program:

Charming Charlie
Sexy Hair 
Yves Rocher

Along with these partnerships LGFB is pleased to announce Sebastian Professional has made a $20,000 contribution, and is encouraging their salons to refer women to the program.

For more information about our partnerships unfolding in October please visit our Corporate Sponsors page on our website.

The year 2009 was a special year for Look Good Feel better which included the 20th anniversary of the program. It was made a bit more special last week when the LGFB 20th anniversary public awareness campaign was honored with a Certificate of Excellence at the Public Relations Society of America’s 2010 Thoth Awards Gala in Washington, D.C. So thanks you to everyone who continues to make our program amazing!

We hope everyone has a great week. Keep checking back for the most updated information about LGFB.

As Executive Director of the Personal Care Products Council Foundation and responsible for the Look Good…Feel Better program, I would like to welcome you to our new blog page. Here you will find weekly updates on the program, as well as any other exciting information that Look Good…Feel Better has to share. There will also be profiles on some of our extraordinary volunteers, along with a new section that will feature leading beauty experts who will share beauty tips with our readers.

For those of you that are not familiar with the program, Look Good…Feel Better is a non-medical, brand-neutral public service program that teaches beauty techniques to cancer patients to help them manage the appearance side effects of cancer treatment. Look Good…Feel Better group programs are open to all women with cancer who are undergoing chemotherapy, radiation, or other forms of treatment. In the United States alone, 700,000 women have participated in the program, which now offers 14,500 group workshops nationwide in more than 2,500 locations.

Along with our new blog page, we have also completed a total redesign of our Look Good…Feel Better Web site. On our new site you will be able to locate programs in your area; find out information about our Women’s, Men’s and Teen’s programs; access our 12-Step Beauty Guide, hair and wig tips, and learn about the history of the program. We have also added some new features like our video library, and a partnership with linking to their extraordinary online makeover application. To see more of what our Web site has to offer please visit

Look Good…Feel Better is dedicated to improving the self-esteem and quality of life of people undergoing treatment for cancer. Through our programs, Web site, and blog we can share information, and inspiration to all those going through cancer treatment.

Louanne Roark
Executive Director
Personal Care Products Council Foundation

Our Mission

Look Good Feel Better is dedicated to improving the self-esteem and quality of life of people undergoing treatment for cancer.

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