The Look Good Feel Better Blog
Earlier this year, Look Good Feel Better corporate partner Lord & Taylor hosted its first all-store Charity Day event with the theme “new year, new you” to benefit Look Good Feel Better.
This all-day shopping event was held on Saturday, January 16 and featured various activities throughout the day, including 30-minute fitness classes, fashion shows, manicures and a DJ at every store. The event also featured savings passes for purchase, with 100% of proceeds from pass sales benefiting Look Good Feel Better.
For a $5 savings pass,
Lord & Taylor customers received two 30%-off single-item coupons and a
20%-off savings pass, including 10% off of cosmetics and fragrances for use the
day of event. Additionally, 1% of all LordandTaylor.com proceeds received on January 16also benefited Look Good Feel Better.
The event was also very successful in increasing
awareness for the Look Good Feel Better program, with more than 36 million
traditional media impressions and 7+ million social media impressions.
We could not have done this without our volunteers’
dedication, enthusiasm and support. More than 120 volunteers came out to
support the program and to help sell savings passes. Many of
the volunteers took photos throughout the day and posted to social media. You
can view some of the photos here.
For more information on this event or to learn how you could support Look Good Feel Better, please visit www.lookgoodfeelbetter.org.
Look Good Feel Better® is proud to highlight one of the many companies who support our program and help give confidence to women with cancer. Designer handbag company ºCoxyº is a proud supporter of the Look Good Feel Better program. Here is ºCoxyº founder Chiara Rodoni’s story of why she supports the program, in her own words:
On the morning of February 22nd 2012, my Mom, Enrica, passed away after a long fight with cancer. The journey I lived with her, her illness and her agony, has been the most painful part of my life. But at the same time I received a wonderful gift.
I remember taking my mom to the chemo treatments, putting healing music in her ears and reading her stories while she underwent each treatment. I shaved her hair when she started losing it, then took her to choose her wigs, trying the different ones myself and putting on a show in the wig store to make her laugh. I took her to beauty and makeup classes and special healing programs dedicated to women with cancer. I massaged her body with essential oils and did her nails and makeup, even when she was stuck in a bed and couldn’t get up anymore because of her illness. I talked to every doctor I could because I wanted to find the best way to cure her and make her feel that she would never be alone in her fight. I knew that the disease was burning her from the inside. But I also knew that everything I was doing was making her feel happy, beautiful and loved.
The ºCoxyº project wouldn’t exist today without the help of my mom. She was my greatest fan. She taught me to put love in everything I do, to believe in myself and pursue my passion and my dreams. Her life was one of the most wonderful gifts of love I’ve ever had and now, I want to give this love back.
When I started picturing and designing one handbag, there was a deep inner voice that was telling me that I had to reconnect with myself as a woman. I started thinking about all the women I’ve met in my life, beginning with the one that I loved the most, my Mom. I wanted to make a difference, I wanted to create a bag that could talk about the beauty of being a woman.
That was a big challenge; how could I possibly put all those things into a handbag? So, I asked myself: what is the most beautiful thing about a woman? Suddenly I had a clear answer.
Yves Saint Laurent once said: “Rien n’est plus beau qu’un corp nu, le plus beau vêtement que puisse habiller une femme ce sont les bras de l’homme qu’elle aime.” (“Nothing is more beautiful than a naked body. The most beautiful dress a woman can wear are the arms of the man she loves.”)
That was it! My bag had to be that body: beautiful and sensual, confident and charismatic. I grabbed my colors immediately and started tracing the shapes of the ºCoxyº bag, a handbag that evokes the powerful shape of a woman’s body.
Every time a handbag is purchased from ºCoxyº, a contribution is made to Look Good Feel Better to benefit women diagnosed with cancer, helping them to take back their lives, their power and their beauty, during and after their illness.
Chiara Rodoni was born in Milan and raised in Milan and Paris. She began working in the fashion industry when she was still in high school, and in 2003, she graduated in Fashion Design at the Istituto Europeo di Design in Milan. Her graduation project, inspired by Yves Saint Laurent’s couture, immediately caught the attention of top designers. She began her fashion career working as a designer for international luxury brands, including Gucci, Dolce & Gabbana, Gianfranco Ferré, Missoni, Roberto Cavalli, Prada and Ralph Lauren. Gianfranco Ferré mentored Chiara himself, inspiring her with his ability to create unique collections that mix fashion with architecture and design. She has designed ‘ready to wear’, accessories, handbags and footwear. In 2013 Chiara moved to the USA, creating and launching her ºCoxyº brand. She currently lives and works as a designer and creative consultant in Los Angeles.
We are so excited to share with you the lovely and heartfelt words of Anjanette below after she observed a workshop a few weeks ago in New York City. Anjanette is the Founder & CEO of SKY and LIVI a jewelry company that empowers women battling cancer by transforming their hair lost in chemo into their very own personal lab-grown diamond. SKY and LIVI has partnered with LGFB and will be donating $100 from the sale of every diamond, and $10 from every bracelet sold to the program in 2013.
Thank you Anjanette for everything you do for the program!
“Last week I had the amazing opportunity to be an observer at a LGFB Workshop at the Hope Lodge in NYC. To say that this experience was special is an understatement. I witnessed four strangers walk into a room with one thing in common - they all had cancer. They had varying personalities, in different stages of treatment and places emotionally, but all walked out of the workshop with another thing in common - HOPE…accented with a beautiful smile of course! Seeing each woman transform themselves before our eyes was magical. Elizabeth, my dear friend and Sarcoma survivor attended with me and we both were so moved to witness this moment. It was even more clear to me how important a role LGFB plays. The act of these four beautiful women transforming themselves and taking the time to learn with other women who are "like them” is something that just can’t be measured. I’m so honored to be a small part in helping LGFB do what they do.“