The DreamBall Gala

The 33rd annual DreamBall was held on Wednesday, September 27, 2017 at Cipriani 42nd Street.

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On Wednesday, September 27, 2017 the 33rd annual DreamBall will recognize outstanding leaders in beauty for their contribution to the industry, and for advancing the cancer dialogue: powerhouse duo Marla and Barry Beck, co-founders of Bluemercury Inc., and Donald Loftus, President, Parlux Ltd./Executive Vice President, Perfumania, Inc.

Also being honored as “DreamGirl” is Krysta Rodriguez, breast cancer survivor, Broadway actress, singer, and current star on NBC’s Trial & Error

Visit www.thedreamball.org for additional information.

Sponsorships

Honorees

Marla Beck, CEO and co-founder, Bluemercury Inc.

Marla HeadshotMarla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a luxury beauty retailer and cosmetics brand developer, founded in 1999 when she was twenty-nine years old. In 2015, Macy’s Inc. acquired the company. Marla also co-founded M-61 Laboratories, makers of M-61 Skincare, the first highly technical, natural cosmeceutical brand and makers of Lune and Aster Cosmetics, a vegan cosmetics line.
Marla is often invited to share her entrepreneurship, branding, and innovation expertise. Bluemercury’s innovative retailing and human resource model has been the topic of numerous books, including Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience and Be Happy at Work: 100 Women Who Love Their Jobs and Why.

She has appeared as a guest on CNBC, CNN and Fox Business News and has been a guest speaker for WWD’s Beauty Innovation Forum, Harvard University’s Luxury Branding Speaker Series and Columbia University’s Lang Center for Entrepreneurship’s Distinguished Speaker Series. In 2014, Marla received an appointment by Harvard Business School as an Entrepreneur-in-Residence and was named as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs. Marla was Ernst and Young’s Entrepreneur of the Year in 2005.

Prior to founding Bluemercury, she was a consultant at McKinsey & Company. She holds an M.B.A. from Harvard Business School, an M.P.A. from Harvard University’s John F. Kennedy School of Government and a B.A. in Economics from the University of California, Berkeley. She serves on the Advisory Board of Harvard Business School’s Rock Center for Entrepreneurship, the Board of Directors of the National Retail Federation, the Board of Trustees at the Sidwell Friends School in Washington D.C., the Board of Council for Public Leadership, Harvard’s John F. Kennedy School of Government and is an independent director on the Board of Directors of The Children’s Place. She resides in Bethesda, Maryland, with her husband and three children.


Barry Beck, co-founder and Chief Operating Officer, Bluemercury, Inc.

Barry HeadshotBarry Beck is the co-founder and Chief Operating Officer of Bluemercury, Inc., a luxury beauty retail chain, e-commerce provider and cosmetics brand developer. Barry oversees all aspects of Bluemercury’s operations and leads the company's strategic growth initiatives. He developed the original store retail model after his acquisition and development of the first Bluemercury store.

Barry Beck is often invited to share his entrepreneurship, branding and innovation expertise, and was a recipient of the 2016 Retail Innovator of the Year Award by Retail TouchPoints Magazine. He has appeared as a guest speaker for the Showcase on Great Consumer Brands at NASDAQ, the Future of Bricks-and-Mortar Retail at the Commercial Real Estate Development Association, Mobile Payment and Omnichannel Retailing at the Federal Reserve Bank of Richmond, and was the keynote speaker at the 2015 Texas A&M University Retailing Summit. He has also spoken on the subject of entrepreneurship and innovation at Cornell University and Columbia University’s Lang Center for Entrepreneurship’s Distinguished Speaker Series. Barry currently sits on the Trustee Council of Cornell University, the Advisory Council of Cornell University’s ILR School, and on the Advisory Council of the Federal Reserve Bank of Richmond.

In 2006, Barry also co-founded M-61 Laboratories, makers of M-61 Skincare, the first highly technical, natural cosmeceutical brand. Prior to Bluemercury’s founding Barry participated in the founding of Tower Systems, Inc., now known as U.S. Maintenance, a contract services business serving national retail chains, which was acquired by The Emcor Group, a Fortune 500 Company. Barry received his Bachelor of Science from Cornell University. He resides in Bethesda, Maryland, with his wife and three children.


Donald Loftus, President, Parlux Ltd./Executive Vice President, Perfumania, Inc.

Don Loftus Headshot unofficialDonald J. Loftus, President of Parlux Ltd. and Executive Vice President of Perfumania, Inc., has had a long and distinguished career in the luxury beauty & fragrance industry. He has held the position of President & CEO for a number of companies including P&G Prestige North America, Wella’s Cosmopolitan Cosmetics US, Escada Beaute, Yves Saint Laurent Beaute U.S. and Sanofi Beaute, North America. Prior to these positions Don worked for Estee Lauder as a Field Sales Manager and at The May Department stores as Divisional Vice President for Cosmetics and Jewelry.

Don is the Chairman of the Board of The Fashion Group International, a former member of the board of The Fragrance Foundation and its former Chairman and also serves on the boards of The Dramatist Guild Fund and The Women’s Project Theatre. Don has received The Circle of Champions Award from the Fragrance Foundation, The Beautiful Apple from The March of Dimes Beauty Ball and The Dramatist’s Guild Fund’s Patron of the Arts Award for his work in helping keep live theatre thriving.

2017 DreamGirl

Krysta Rodriguez, Actress, Singer, and Current Star on NBC’s Trial & Error

Krysta Rodriguez headshotKrysta Rodriguez was diagnosed with breast cancer at the age of 30. Shortly after her diagnosis, she began Chemo Couture, a blog documenting her cancer journey, and has penned numerous articles with the hope of inspiring other women going through similar experiences.

“Chemo came for my hair with zero hesitation,” Krysta writes in a recent powerful essay featured in Lenny Letter. “I dutifully shaved it and promised to own the look. Purple wigs, temporary tattoos, fascinators, I put everything on my head. But no matter how much fun I had, or how grateful I was to have a nicely shaped dome, I still saw Mr. Clean whenever I looked in the mirror.”

Krysta is currently starring opposite John Lithgow and Sherri Shepherd in NBC’s Trial & Error, and on ABC’s Quantico alongside Priyanka Chopra. She was most recently seen on television as “Ana Vargas” in the second and final season of the NBC musical drama, Smash. After the second season of Smash concluded, Krysta returned to her theater roots to star in the Broadway musical comedy, First Date, opposite Zachary Levi.

Krysta made her Broadway debut in the musical Good Vibrations and continued to perform on Broadway in the original casts of Spring Awakening and In the Heights, and the revival of A Chorus Line, and a limited run in the critically acclaimed revival of Spring Awakening. Krysta later went on to originate the role of “Wednesday Addams” in the Broadway production of The Addams Family, with Bebe Neuwirth and Nathan Lane. Other theater credits include the Encores! production of Bye Bye Birdie, the national tour of The Boyfriend, directed by Julie Andrews, and the title role in the musical, Gidget, directed by Francis Ford Coppola.

Krysta has also been seen on television in Married, Gossip Girl, the 2011 FBC pilot Iceland opposite Zach Gilford, Chasing Life on ABC Family and NBC’s The Mysteries of Laura. Her film credits include The Virginity Hit, Wishin’ and Hopin’ and Essential Ingredients opposite Aimee Teegarden.

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