Celebrate 25 years of supporting women with cancer

By Louanne Roark, Executive Director, Look Good Feel Better

This year, Look Good Feel Better (LGFB) is excited to be celebrating 25 years of helping women with cancer gain confidence in their appearance! LGFB is a public service program that teaches beauty techniques to cancer patients to help them manage the appearance side effects of treatment.

In March of 1989, LGFB was introduced as an idea to leverage the expertise of the beauty industry to help women living with cancer who were struggling with the morale-crushing appearance side effects of treatment.

The concept was to offer education and expert beauty guidance from caring volunteers to help improve a woman’s changed appearance, self-esteem, and outlook and to give her the ability to approach her disease and treatment with greater confidence.

Today, Look Good Feel Better offers free group workshops and other educational resources that teach beauty and styling techniques to cancer patients to help them manage the appearance side effects of treatment. The workshops are open to women undergoing chemotherapy, radiation and other forms of treatment. In the United States alone, more than 900,000 women have participated in the program, which now offers 15,400 group workshops nationwide in more than 2,500 locations.

To help celebrate our 25th anniversary, Look Good Feel Better will host a 25th Anniversary party at the National Women’s Survivors Convention in Nashville, TN that will be streamed live online on Friday, August 1.  The event will:

  • Raise awareness for the program;
  • Celebrate the 900,000 program graduates; and
  • Recognize the achievements of 6,000 volunteers, the American Cancer Society staff who deliver the program, and the beauty industry that supports it.

To learn more about the event and to register to join the celebration by streaming it live, visit http://onlinevideoservice.com/clients/pcc/25th-anniversary/register.html.

While we look back and celebrate our accomplishments over the past 25 years, we also look to the future where our challenge is to continue to grow the LGFB program to help the more than 800,000 U.S. women who will be diagnosed with cancer this year alone. Our goal is to find new and creative ways to reach the many women who can benefit and draw strength from our services and support.

We invite you to join us in this anniversary year to find YOUR unique way to support Look Good Feel Better and Reimagine Beauty. Look Good Feel Better illuminates the power of beauty to help a woman with cancer re-define herself and how the world sees her. You can help share that power. Every referral, every partnership, every conversation and every donation helps us reach women with cancer.

On behalf of those women, join us to Reimagine Beauty. To learn more, visit lookgoodfeelbetter.org