If you’ve read our history, you know that a physician’s outreach for one cancer patient unofficially launched the Look Good…Feel Better program in 1987. That doctor “prescribed” a professional makeover for a female patient experiencing severe appearance-related side effects and related depression. The woman’s outlook and emotional approach toward treatment were profoundly improved: just what the doctor had ordered.

In fact, many medical experts today recognize the vital role of cancer support programs like LGFB in the patient treatment process. Significant data suggests a strong link between women’s participation in such programs and rates of recovery. However, according to a 1998 Roper Study, many patients are not aware of these important programs. Furthermore, many oncologists believe that they and their institutions are not fully equipped to answer the many non-medical needs of patients in cancer treatment.

That’s where you come in. By displaying brochures in your office, referring patients to LGFB offerings, or even hosting a group program in your office, you can help provide an invaluable service to patients — and the entire community. We invite you to:

• Find out more about LGFB on this Web site. (See Facts for a quick overview.)
• Order informational materials to promote LGFB to patients. (LGFB is offered in all 50 states, the District of Columbia and Puerto Rico: see Program Finder.)
• Consider working with your local American Cancer Society office to start up a group program if LGFB isn’t already in your local area.
• Contact us by phone (1-800-395-LOOK) or email with any questions. Or call your local American Cancer Society office.

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