www.2bme.org receives design accolades

Washington, D.C. – 2bMe.org was one of 47 entries to be recognized in the Interactive Design Annual 8, the most prestigious design competition for interactive media hosted by Communication Arts magazine. There were over 2,000 eligible entries, which include any interactive project created for digital distribution on the World Wide Web, CD-ROM, interactive kiosk or handheld device.

2bMe.org is the online component of Look Good...Feel Better® for Teens, a hospital-based public service program to help teens deal with the appearance-related side effects of cancer treatment. 2bMe.org allows those that can’t access a hospital-based program to still access the valuable information, as well as provides a follow-up resource for teens that did attend and want more information. Communication Arts touted the “original thoughtful content (which includes fashion, feeling good and fitting-in) that achieves the primary goal of making teens feel socially comfortable despite their difficult circumstances.” The vibrant illustrations of artist Roxanna Baer-Block provide a visual enticement to continue searching the Site.

“2bMe was designed to be a diversion, not a lecture. The entire project required that we walk a fine line: We all decided that the site needed to be inviting, sensitive and informative, but it needed to be fun, funky and interactive too. We wanted it to be a place where having cancer wasn’t ‘weird,’ and that would enable people to ‘deal.’ From day one we all agreed on these points. It’s what set us up for success,” say creative directors Daniel Taylor and Stacey Resnikoff.

Judges described 2bMe as “Hopeful, useful and appropriately targeted, written and designed;” and remarked, “It feels so good the see the Web used for something other than commerce, corporate-spin and gambling, especially when the site’s designed as well as this one.”

2bMe is showcased along with the other winners in the September/October issue of Communication Arts magazine, as well as featured on their Web site, www.commarts.com.

Look Good...Feel Better® for Teens was originally launched in 1996 through a partnership of the American Cancer Society, the Cosmetic, Toiletry and Fragrance Association Foundation and the National Cosmetology Association. The program is offered in pediatric hospitals in Houston, TX; New York, NY; New Haven, CT; Denver, CO; Tampa, FL; Palo Alto, CA; Boston, MA; Rochester, MN; Durham, NC; Philadelphia, PA; Memphis, TN; Columbus, OH and Washington, DC. 2bMe.org was developed in 2001 as an additional resource for teens with cancer, and was made possible by a generous grant form AVON Products, Inc. For more information call 800-395-LOOK, contact the American Cancer Society, or visit www.lookgoodfeelbetter.org or www.2bMe.org.

Misty Bastian, 202-331-1770


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