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www.2bme.org receives design accolades
Washington, D.C. 2bMe.org was
one of 47 entries to be recognized in the Interactive Design Annual
8, the most prestigious design competition for interactive media
hosted by Communication Arts magazine. There were over
2,000 eligible entries, which include any interactive project created
for digital distribution on the World Wide Web, CD-ROM, interactive
kiosk or handheld device.
2bMe.org is the online component of Look
Good...Feel Better® for Teens, a hospital-based public
service program to help teens deal with the appearance-related side
effects of cancer treatment. 2bMe.org
allows those that can’t access a hospital-based program to
still access the valuable information, as well as provides a follow-up
resource for teens that did attend and want more information. Communication
Arts touted the “original thoughtful content (which includes
fashion, feeling good and fitting-in) that achieves the primary
goal of making teens feel socially comfortable despite their difficult
circumstances.” The vibrant illustrations of artist Roxanna
Baer-Block provide a visual enticement to continue searching
the Site.
“2bMe was designed to be a diversion,
not a lecture. The entire project required that we walk a fine line:
We all decided that the site needed to be inviting, sensitive and
informative, but it needed to be fun, funky and interactive too.
We wanted it to be a place where having cancer wasn’t ‘weird,’
and that would enable people to ‘deal.’ From day one
we all agreed on these points. It’s what set us up for success,”
say creative directors Daniel
Taylor and Stacey
Resnikoff.
Judges described 2bMe as “Hopeful, useful
and appropriately targeted, written and designed;” and remarked,
“It feels so good the see the Web used for something other
than commerce, corporate-spin and gambling, especially when the
site’s designed as well as this one.”
2bMe is showcased along with the other winners
in the September/October issue of Communication Arts magazine,
as well as featured on their Web site, www.commarts.com.
Look Good...Feel Better® for Teens
was originally launched in 1996 through a partnership of the American
Cancer Society, the Cosmetic, Toiletry and Fragrance Association
Foundation and the National Cosmetology Association. The program
is offered in pediatric hospitals in Houston, TX; New York, NY;
New Haven, CT; Denver, CO; Tampa, FL; Palo Alto, CA; Boston, MA;
Rochester, MN; Durham, NC; Philadelphia, PA; Memphis, TN; Columbus,
OH and Washington, DC. 2bMe.org
was developed in 2001 as an additional resource for teens with cancer,
and was made possible by a generous grant form AVON Products, Inc.
For more information call 800-395-LOOK, contact the American Cancer
Society, or visit www.lookgoodfeelbetter.org
or www.2bMe.org.
CONTACT
Misty Bastian, 202-331-1770
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