25th Anniversary

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Look Good Feel Better Through the Years


1987

The Cosmetic, Toiletry and Fragrance Association Foundation (now the Personal Care Products Council Foundation) creates Look Good Feel Better; forms collaboration with the American Cancer Society and the National Cosmetology Association to deliver Look Good Feel Better

1988

Pilot programs begin in NYC and DC

1989

Look Good Feel Better launches

1991

Look Good Feel Better launches Spanish-language program, Luzca Bien Siéntase Mejor, in LA

1992

Look Good Feel Better becomes available in all 50 states and the District of Columbia

1994

Look Good Feel Better implements Volunteer Recognition and Award Program

1996

More than 240 teens participate in the Look Good Feel Better for Teens roll-out

1998

Look Good Feel Better launches Web site lookgoodfeelbetter.org

1999

Look Good Feel Better completes 22-city media tour in customized 48-foot truck “rolling classroom” as part of its 10th anniversary

2001

Look Good Feel Better self-help video, “Just for You” is created

2003

Look Good Feel Better Web site is redesigned; adds Program Finder and Spanish-language section

2003

Look Good Feel Better for Men brochure and Web site is created

2005

Look Good Feel Better is now available in 19 countries, on six continents

2005

Look Good Feel Better Web site for men is translated to Spanish

2006

Online participant evaluation goes live; shows that 98% would recommend the program to others

2006

Look Good Feel Better for Teens materials are refreshed and updated

2007

Look Good Feel Better teams with CVS Pharmacy to educate CVS beauty advisors and make program information available in select CVS stores nationwide

2009

Look Good Feel Better celebrates 20th anniversary; has helped 650,000 women in the U.S. and more than one million globally

2011

Look Good Feel Better introduces the first online live streaming workshop

2012

Look Good Feel Better introduces a new styling component to the Look Good Feel Better program, the first content addition since 1989

2012

Look Good Feel Better hosts the first National Beauty Editors Day at Saks Fifth Avenue Flagship store in NYC to raise funds and awareness for the program

2013

Look Good Feel Better produces the first online live streaming Spanish workshop

2013

Look Good Feel Better introduces a new ad campaign, and PSA series

2013

Look Good Feel Better introduces the Makeover Tool and LGFB Beauty App

2014

Look Good Feel Better is now available in 26 countries, with the addition of LGFB in Mexico

2014

Look Good Feel Better celebrates 25th anniversary; has helped 900,000 women in the U.S. and nearly 1.5 million globally

Look Good Feel Better will be celebrating its 25th Anniversary at the North American Hairstyling Awards (NAHA) in Las Vegas, NV.
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25th Anniversary Party

See how we celebrated our 25th Anniversary at the National Women’s Survivors Convention on August 1 in Nashville, TN.

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Look Good Feel Better 25th Anniversary Events:

Visit our “Events” page often, to see what is happening throughout our 25th Anniversary Year

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Look Good Feel Better Blog

Don’t forget to check out our blog on Tumblr! Throughout the year we will be having different guest bloggers reflect on their experience with the Look Good Feel Better program.